Loading...
The playbook Moonrank's Writer Agent uses to build an FAQ page from the questions buyers actually ask — concise answers that resolve the concern first and link deeper second.
Download the methodology, see how the agent sources the questions, or run it live inside the Writer Agent.
The FAQ Page skill is how Moonrank's Writer Agent turns support tickets, sales calls, and search queries into a page that handles objections in public: real questions in the buyer's own wording, answered in two sentences, resolution before links.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rebuild your own FAQ, or let the Writer Agent mine your query data for the questions and draft the answers.
Downloading the playbook is free with a Moonrank account. Watching which questions buyers ask next and keeping the page current is what the Writer Agent does.
“Our FAQ page gets traffic but sales says leads still show up asking the same basic questions. What's wrong with it?”
Your FAQ has 14 questions and only 3 of them appear anywhere in your tickets or search data — the other 11 were invented. Meanwhile the 5 questions buyers ask most, including "can I migrate from my current tool without losing data?", aren't on the page at all. Rebuild from the ticket data: 12 real questions in the buyer's wording, two-sentence answers, FAQPage schema, and the migration question at the top.
Support tickets, sales call notes, chat logs — wherever real questions live.
The Writer Agent pulls the real questions, keeps buyer concerns, and routes how-to questions to docs.
Resolution first — including the uncomfortable ones — then one link deeper.
Most-asked first, FAQPage schema mirroring the visible text, unanswerable questions routed to the team.
Tickets, calls, site search, and query data — nothing invented.
Pre-purchase concerns stay on the page; how-to questions move to docs.
Questions phrased as asked — what people search and what AI answers match.
Resolve the concern, then link deeper. Never a pitch, never just a link.
Most-asked first, sections only past ten questions.
Structured data mirroring the visible text, one question per entry.