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The playbook Moonrank's SEO Agent uses to read the search results for a query — intent, SERP features, and the content shape that wins — before a single word gets written.
Download the methodology, see how the agent turns a SERP into a brief, or run it live inside the SEO Agent.
The SERP Analysis skill is how Moonrank's SEO Agent decides what a page has to be before it exists: reading the live results for a query, classifying the intent Google is actually serving, extracting the format and length that win, and calling the query winnable or not.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to analyze SERPs yourself, use it as the front end of every content brief, or let the SEO Agent run it on each keyword before writing.
Downloading the playbook is free with a Moonrank account. Running it on every target query, and re-checking when SERPs shift, is what the SEO Agent does before it drafts anything.
“We want to rank for 'crm for freelancers'. What should the page look like?”
Eight of the top 10 are listicles comparing 7–12 tools, median 2,800 words, all refreshed within 6 months — a single-product landing page cannot win this query. There's an AI Overview plus a featured snippet holding the definition, and four PAA questions, two of which no ranking page answers. Verdict: compete with a comparison listicle that includes you, refreshed twice a year, and take the two open PAA questions nobody covers.
The target keyword plus country and language — SERPs differ by market, so the read must too.
Top 10 results and every feature: AI Overview, snippet, PAA, video, shopping, local pack.
What the query really means, and the format, length, and freshness that win it.
Compete, reshape your existing page, or skip — with the openings no result covers.
The current top 10 with every feature present, for the right country and language.
Informational, commercial, transactional, or navigational — including mixed-intent splits.
Dominant format, median length, and the freshness bar of what ranks.
What each SERP feature takes above the fold, and which ones are capturable.
The questions and angles every ranking result misses.
Compete, reshape, or skip — one sentence, with the domain-authority bar stated.